Southcenter Gives Shoppers A Happy LOLiday

This Christmas, Southcenter and 15 other Westfield centers are urging shoppers to go over the top. After all, who brings more joy in the holidays than the person who really gets into it, with light shows and piles of gifts and trees from here to forever?

And what better way to get way too into the holiday spirit than with a cheesy holiday card — the kind where you get the whole family dressed up in funny costumes and pose in some outrageous way. But that’s an awful lot of effort, isn’t it?

Enter Westfield’s LOLiday cards. Skip the costumes and the posing, and still come out with an end result that deserves a spot on Awkward Family Photos? Sounds like a good deal to me. The center has used a bit of augmented reality to make this happen. Shoppers download an app, then pose on a specialty backdrop. The app recognizes the backdrop and lets them customize their card with all kinds of interactive features.

If shoppers can’t make it into one of the 16 participating centers, they can also play online. To put together a LOLiday card online shoppers just need a head-on photo of each of the people they want to include in their card. A little cut, paste, rotate and zoom later, and out comes a customized Christmas card they can share with their friends on Facebook, Twitter and email.

The card includes a tasteful bit of Westfield branding, and after sending one users are encouraged to like their local center on Facebook. Really, though, it’s all about the LOLs, right?

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