Seaway Mall and Chorus Niagara – A Match Made in Heaven?


Seaway Mall’s food court and Chorus Niagara put each other on the global map in 2010 with a fantastic flash mob video that you may still remember. We covered it briefly right here, where you can also check out the video and add to its 36 million plus views.

So it’s great to see that the two are continuing their mutually beneficial relationship with the chorus’s 6th annual Singathon Fundraiser. For five hours on Saturday, February 11th, the chorus will return to the center’s food court for an encore performance.

The Singathon is a free concert, performed in front of a live shopping audience. For those five hours, they’ll perform works from their popular and classical repertoire, including – wait for it – the Hallelujah Chorus from Handel’s Messiah, the very work that brought them their great fame. Other local celebrities will stop by to act as guest conductors.

The Singathon is a huge boon to the chorus’s operations, bringing in as much as $54,000 with last year’s record-breaking performance. The funds that are donated over the course of the day are used to produce and promote the ensembles’ season, including four choral concerts. The popular annual event is also sure to bring plenty of fans to Seaway Mall to enjoy the show.

Oh, and while it doesn’t have quite the same viral cachet, here’s another downright adorable video of Chorus Niagara’s time at Seaway Mall, from last year’s fundraiser:


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