Royal Hawaiian Brings the Pro Bowl Home


The media might be all “Super Bowl this” and “Super Bowl that,” but there’s another big football game in town: The Pro Bowl. This year, this best-of-the-NFL event takes place in Honolulu, at Aloha Stadium. To celebrate the big game, the nearby Royal Hawaiian Center is holding a big bash, a Pro Bowl Block Party.

“Block Party” is no exaggeration in this case, as the center is taking over a good portion of the street for the gathering. Shoppers can drop by to mingle with visiting Pro Bowl players, cheerleaders, and team mascots to the strains of local music. Renowned Hawaiian artists Teresa Bright, Sean Na‘auao and Kāpala are performing at the center’s Mele ‘Ailana – Music of the Islands stage. Marketing Trendz noted the center’s dedication to Hawaiian heritage last year, and this is just another great example of the way it weaves local culture into all its events.

To keep the party going all evening, the Center will also be hosting its Royal Hawaiian Center Beer & Wine Garden fin its Royal Grove. It will be serving the Official Pro Bowl Beer, Bud Light Lime, along with other drinks, and collecting partial proceeds for the Visitor Aloha Society of Hawaii.

Royal Hawaiian has another treat for Pro Bowl fans – in the lead up to the game, it’s holding on to the Pro Bowl Trophy. Shoppers can drop in to get up close and personal with the trophy, and maybe think good thoughts for their team and players of choice.


Subscribe to our mailing list

* indicates required

Search our sites



  • Subscribe

    Get a complimentary digital issue of Tactics Magazine or Marketing Trendz today!



    Tactics Magazine

    ORDER NOW

    Marketing Trendz

    ORDER NOW
  • 2016 Media Kit




  • Directory