Robina Town Centre Brings Out the Virtual Changeroom


One Australian shopping center is jumping into the future feet first. Robina Town Centre is bringing the joys of the Virtual Change Room to all its shoppers.

In one of those rare moments when gaming and retail come together, the Virtual Change Room leverages the power of the Microsoft Kinect. It’s capable of visualizing people in three dimensions and bringing in augmented reality elements. In this case, it brings clothing and accessories to shoppers so they can see how they fit without having to step into a store.

Featuring two full-length virtual mirrors, the Virtual Change Room will allow shoppers to choose between 200 of the Centre’s latest looks, size up the “virtual” garments on their body, receive information on stockists and prices, and print their shopping wish list – all with the wave of a hand.

“Our vision at Robina Town Centre is to provide women and men of all ages with a one-stop shopping portal where elements from online shopping and virtual reality fuse to create the ultimate retail experience,” said Robina Town Centre marketing manager Jessica Buckley.

The technology can have its cons. Shoppers who use it don’t need to spend as much time browsing, which may mean shops get less attention. But for shoppers who are short on time or have young children in tow, it can be a lifesaver. The software lets users play with different looks effortlessly, filtering by store, designs, trends and gender.

Fashion TV host Amber Renae stopped by to introduce the Virtual Change Room to invited guests on launch, and she used the opportunity to share the tips and styles for the season.


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