Riverlink Brings a Community Together for One Woman

Riverlink Shopping Centre is taking part in a pretty amazing cause next month. This Hair Goes for Jo is a grassroots campaign that centers around one woman: Jo Goldstein. Jo is suffering from stage 4 extrapulmonary small-cell carcinoma, a diagnosis she received just seven weeks after the birth of her youngest son.

Jo has been fighting for over a year now, but the cancer has recently become more aggressive. Her community has rallied around her and her family, raising money from local businesses and individuals to help with her treatment and care and with the ongoing support of her husband and three sons. It’s a heartbreaking, touching story.

Riverlink is graciously hosting the group on Saturday, February 16th, when a number of men will show their support by having their chests waxed for charity. They’re doing so in the heart of the mall, hoping to draw crowds and share Jo’s story.

Subscribe to our mailing list

* indicates required

Search our sites

  • Subscribe

    Get a complimentary digital issue of Tactics Magazine or Marketing Trendz today!

    Tactics Magazine


    Marketing Trendz

  • 2016 Media Kit

  • Directory