A Reward Everyone Will Like

0709lunch.gifFree gifts with purchase are ancient news. If it ain’t broke, why fix it, right?

But Forest Lake Village has tweaked the formula just slightly to come up with something better. Rather than offering a generic gift, or a gendered one (handbags are a popular choice at many malls), the UK shopping center is offering shoppers a free lunch. Spend $100 in a day for a $20 lunch, $50 in a day for a $10 lunch, and $20 in one transaction for a free coffee.

Not every shopper is looking for a new handbag, but you can bet most people would be happy to tack a free lunch or coffee onto a trip to the mall. And it might just convince them to stick around a bit longer.

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