Reston Town Center Celebrates Nowruz
Nowruz, or Persian New Year, is coming up later this month—coinciding, as always, with the vernal equinox. Reston Town Centre is not only joining the celebration, it’s throwing an all-day Nowruz festival.
The center aims to bring in not only its local Iranian-American community, but everyone who might be interested in Persian culture, food, or celebrations of the spring. It’s bringing together more than 75 vendors to offer traditional foods, jewelry, crafts, books and other traditional products. While visitors enjoy the bounty, they’ll also be introduced to the work of hundreds of artists, musicians, singers, dancers and traditional players.
Shohreh Asemi, well-known Persian-American stage actress, journalist, TV producer and the host and founder of the Nowruz Festival Organization, will lead the third year of the event. On the center’s stage and along its Market street, the festival will be a vibrant theater, gallery, classroom and bazaar to learn, discover and enjoy Persian art, music, dance, food and spring arrival traditions and celebrations.
“The festival was the most successful event of all times in Reston Town Center,” she said. “The third Nowruz Festival marks another year of continued motivation, celebration and success. All the artists, musicians, performers, business owners and food, goods, and product providers whom are participating share in our vision of honoring and celebrating Persian traditions and culture. Everyone leaves this festival inspired to admire and give the deserved respect to Iran’s long and rich history and culture.”
Asemi added, “I am very excited about the third Nowruz Festival. This huge on-street event takes the normal Persian celebrations to the next level. This year we plan to go above and beyond to encourage all citizens to join and enjoy the tradition, while learning more about real Iran and its real people and culture.”
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Ed