Ready for Christmas?

0416mall.gifYou’re probably already thinking about Christmas 2009, but most of your shoppers aren’t. Those that are may well be worrying about how they’re going to afford the holiday.

The Mall is trying to make Christmas saving a little easier for its shoppers. In doing so, it’s also ensuring they stay loyal to its shopping centers for this year’s holiday season. It offers a pre-paid savings account that shoppers can pay into throughout the year. When the holiday season hits, they can withdraw their savings onto The Mall gift cards in denominations they choose.

This isn’t the first year for The Mall Christmas Club, but it seems like an especially clever plan this year. Christmas may seem far off for most shoppers, but neglecting their savings now could mean a tough holiday. And for shopping centers, the appeal is obvious.

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