Quick Tips: Bicycle Ride

Here’s a quick idea for some summer fun.

Eastgate Shopping Centre is sponsoring a cool community initiative. Starting July 1st, and through September, locals and visitors will be able to rent bicycles from a community centre for £2 thanks in part to the UK shopping center. They’ll also be offering guided family bike tours. Promoting both green travel and healthy lifestyles sounds pretty good to us – now the only question is whether they took advantage of the obvious sponsorship and branding opportunities too.

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