Queen Street Mall Comes Together for Brisbane
Natural disasters are not only devastating for those directly affected, they can also be awful for anyone reliant on the tourism industry. Brisbane’s floods earlier this year were hard for the city and its inhabitants, but it’s hard at work to make sure the world knows that it’s ready for tourists.
Come Together Brisbane is a huge campaign that centers around telling the world that Brisbane is better than ever. It’s also about bringing the city together.
A big part of the campaign is the Together Brisbane interactive website. Visitors can create messages and videos to share with the world, to tell their great Brisbane stories and to celebrate their city. The web gallery includes some great stories, reminding everyone that it’s a great city to shop, play, visit and live.
A number of malls have gotten behind the campaign. The centers at Queen Street Mall are getting ready for Brisbane Festival in September, and the success of Come Together Brisbane could have a huge impact.
Here’s the launch video for the campaign:
