A Promotion So Good, You Can Taste It


0924tastes.gifYou know this promotion like the back of your hand: Shopping center offers some sort of gift for a certain amount purchased at participating retailers. It’s a tried and true technique, but it’s also a bit familiar.

Botany Town Centre is mixing the formula up for their Tastes Like Summer event. Yes, shoppers that spend $100 at participating retailers get a free Marie Claire recipe book. But the New Zealand shopping center is doing its best to make sure this is a reward everyone will want. For the duration of the promotion, several food retailers have added recipes from the book to their menus. Would you be able to resist a free gift like that after being plied with Fresh Tomato & Rocket Pasta? Or a Chicken & Papaya Salad? It’s enough to make this editor want to head south for some more tastes of summer.


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