PREIT Shares the Thrill of the Find

815preitbtsThinking way back, it seems like the very best part of back to school shopping (aside from the cute notebooks and pens) was planning to show off the best finds for fall. PREIT Malls are giving BTS shoppers a head start on that with the #BTSThrilloftheFind digital sweepstakes.

Here’s how it works: shoppers can enter to win online at the contest website. If that one entry isn’t enough, however, each PREIT mall has designated “Snap Spots” where shoppers can take photos of their back-to-school purchases. Anyone who does so and posts the shot to Twitter or Instagram with the appropriate hashtag gets extra entries. Those who refer friends from Facebook or Twitter earn even more chance to win.

Each center is giving away a $100 gift card each week for the duration, and one lucky winner will get a massive $2,500 grand prize shopping spree at the end of it all.

“PREIT is engaging shoppers on social media more than ever this Back-to-School season with our Thrill of the Find promotion,” said Judy Trias, Vice President Retail Marketing, PREIT. “By incorporating social media into the shopping experience, we are entertaining consumers while they’re shopping and providing an opportunity to connect with other shoppers. PREIT created a vehicle for sharing the season’s retail fashion trends through social channels while building out its local market consumer networks.”

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