Pran Central Benefits From Embracing Good Health
Health and wellness are a growing retail phenomenon not just in America—Australia’s Pran Central is currently in the midst of a redevelopment that focuses on healthy retailers and healthy living.
The centers retail mix is shifting to serve the well-being of its community. Its new Dining Gallery will see a wave of tenants offering fresh and healthy meals with relaxed table settings designed for meetings, and comfortable breakout study areas for students.
For those interested in a holistic approach to health, the center has welcomed both traditional doctors and Chinese medicine practitioners. It is also home to Kaya Health Club, Melbourne’s first mind and body space dedicated to fitness practices that include Pilates, yoga and conventional fitness.
Pran Central Marketing Manger Alyson Wavish says the next few months would be the most exciting in the organisation’s history.
“We are excited to see Pran Central evolve into a precinct, being at the heart of Prahran and Windsor, the centre best services the needs of this community; a community that is focused on good health, fitness and being up to date with the latest in fashion and food trends as well as a high appreciation for art, culture and diversity.
“We can already observe that the retail mix changes and physical building improvements we’ve made over the previous 12 months be embraced by our customers with traffic figures growing substantially. This is encouraging as we still have so much on the horizon to complete our story,” Wavish explains.
Those substantial traffic increasing include a 25.7% increase in sales and an 8% increase in traffic after the food court opened at the start of December.
