Polo Park Picks New Ambassador

926fashionPolo Park has been looking for a style ambassador, someone that can really speak to its shoppers. Someone with more than a talent for curating fashion, but also the skills for sharing their finds and standing in the center of attention, and the look and confidence to match.

To compete in the Fashion In Focus contest, shoppers could film an audition tape of their own or visit with representatives from Swish Model Management at the center to have one filmed for them. Auditions were intended to showcase shoppers’ personalities, presentation skills and fashion expertise.

Those auditions were shared online—not to be voted on, but to give other Polo Park fans a chance to get to know their potential ambassadors, to get their feedback. Earlier this week judges selected their pick: a young woman named Eva. She’ll host trend reports for the center’s YouTube channel and will work with the Polo Park Style Team for webisodes. She also took home a $500 center gift card.

The top 16 finalists came together last week for one final video. Check it out below:

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