Playing to its strengths
The Dubai Mall is holding a one-of-a-kind promotion through the end of this week.
One part of the massive shopping center is the Gold Souk, an ornate wing containing over 200 gold and jewellery stores. Shoppers can enter to win by collecting a Treasure Hunt entry form, and locating five icons that are part of the permanent decor in the Gold Souk. Mall management hopes that the competition will draw attention to this unique feature of the Dubai Mall. The promotion will be supported by Arabic-themed entertainment, henna artists, Arabic musicians and calligraphy demonstrations.
Let this serve as another reminder to remember your mall’s strengths. Something you take for granted may be of great interest to new visitors.
