Planning ahead for summer?

0129bean.gifExchange Tower in Ontario, CA found that it was losing food court customers to nearby eateries on hot summer days. To combat this trend last summer, the center came up with a clever promotion that succeeded at bringing in a lot of attention.

The “Bean Out to Lunch Lately?” promotion offered shoppers a reward for their lunchtime loyalty. Small packages with jellybeans and a printed “passport” were handed out to visitors. The passport was a stamp card for food court retailers. If shoppers ate at six different food retailers over a three week period and got their passports stamped to prove it, they’d receive a free ice cream treat to fight the heat, and they’d automatically be entered into a $500 draw.

As an added bonus, the cards could be registered online for a daily $50 draw. Exchange Tower saw great results from this – a 73% increase in website traffic, and a 36% redemption rate for the passport.

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