Pacific Centre Celebrates Shoppers’ Quirks

Pacific Centre is currently hosting a fun collaboration with students from the Emily Carr University of Art + Design: Quirky Elephant, an audio-visual installation with a lot of charm.

On Pacific Centre’s second floor, there lives a large wooden elephant. It’s paired with an online site that asks people to talk about their quirks. These little personal tics and neuroses are displayed on the Quirky Elephant site, and they’re also translated with text-to-speech software. The resulting audio clips are played on-site at the elephant in the center.

The installation is a great way to add a little fun to the daily shopping experience. The Quirky Elephant is particularly inviting, so there’s no wonder it’s drawing a lot of attention, but art installations in general seem like a great fit for shopping centers. People love to get interactive and explore something novel. Has your center ever teamed up with artists in this way? How has it worked out?

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