Oakland Mall’s Magical Night

Oakland Mall is holding its first annual charity shopping night this holiday season, and it plans to help every charity it can reach out to.

The Magical Night of Giving is planned for December 5th, and it sounds like it will be a lovely night. There will be discounts, live entertainment, holiday activities and prize giveaways, all for wristband holders.

Rather than donate the money from the evening to a particular cause, Oakland Mall is distributing wristbands to any Metro Detroit 501 (3c) registered non-profit that’s interested in signing up. The wristbands sell for $5, and 100% of the sales of the wristbands go to the charities that sell them. That has the potential to be a lot of people spreading the word of Oakland Mall’s magical night.

Does your mall hold a charity shopping night during the holidays? Do you prefer to sell the tickets through the shopping center and give the money to select non-profits, or to allow the non-profits a role in selling tickets? Let us know in the comments.

Image: Freezing some time in Chicago at Christmas, a cc licensed flickr photo shared by Stuck in Customs

  • D. Vo

    Vallco Shopping Mall would love to host one of this event. Please contact me at 408-777-3081 x 103. Thank you.

  • Colette Wintersteen

    We at Columbia Mall in Bloomsburg, Pa have an event similar called the Night of Giving. We pick a charity each year and sell tickets in the mall before and during the event. This year we raised $2550 for our local Hospice foundation. It was a great event and shoppers got a few bargains. We had entertainment for the kids with a balloon artist and local therapy animals while the parents could food sample from local restaurants. We had a live acoustic show. This year a new twist we had a SurPrize Patrol where if a shopper was caught shopping they could be caught by a patrol member and could choose to win a gift card valued from $25-$200. It was great to see the looks on some faces while we “SurPrized” the shopper!

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