North Star Mall Plans A Creepy-Cute Halloween

The best part about Halloween is seeing adorable children in adorable costumes. Your typical Mall-o-ween event has that covered for an hour or two one afternoon, but General Growth centers across the US are extending that just a little bit further.

Between October 17 and November 5, North Star Mall and other GGP centers will invite shoppers to post photos of their princesses, goblins and ghosts on their Facebook pages. Parents can show off their 12-and-unders in their cute and cunning costumes, and in exchange they’ll have the chance to win a family trip to Universal Orlando Resort.

“Halloween is such a fun time of year. It evokes a whimsical spirit and brings out the kid in all of us,” said Keith Maladra, GGP’s vice president of digital marketing. “I can’t wait to see creative costume postings. Our malls’ Facebook pages continue to be a popular communication vehicle with our shoppers.”

It’s not just parents that can get in on the spooky fun. Shoppers can also visit their center’s website to make their way through the Haunted House of Savings, an interactive game that gives them a chance to win for a chance to win $10 and $25 mall gift cards and a grand prize of a $1,000 Shop Etc. Mall Gift Card. Not terribly terrifying, but certainly fun.

Subscribe to our mailing list

* indicates required

Search our sites

  • Subscribe

    Get a complimentary digital issue of Tactics Magazine or Marketing Trendz today!

    Tactics Magazine


    Marketing Trendz

  • 2016 Media Kit

  • Directory