North Hill Centre Reintroduces its Local Food Bank
North Hill Centre is taking part in Fare Fight for Food, a program we noted earlier this year. As part of that, it aims to raise awareness of the needs of The Calgary Food Bank, and it’s found a great way of doing just that.
Most people may not know that the food bank takes and distributes pet supplies. North Hill Center shoppers will have trouble forgetting that fact, now, thanks to a promotion and matching poster. Pets, Portraits and Passion is the title, and it called shoppers to action: bring a pet food donation to the center, and receive a free pet portrait.
Then there’s Birthdays, Balloons and Benefits. This tagline doesn’t tie in with a promotion, but it does highlight a fact many shoppers probably weren’t aware of: 44% of food bank recipients are kids. The Calgary Food Bank takes in more than just food—it also accepts toys, party favors, ribbons, cake mix, candles, balloons and games. All the things it needs to put together birthday packages for those who need them. By putting out the call for these oft-neglected items, the shopping center has ensured a few more kids get to have great birthdays.
