Neiman Marcus’s Digital Christmas
Neiman Marcus is prepared for a digital Christmas. The retailer has launched both an iPhone app and a microsite to encourage linked-in shoppers to make Neiman Marcus the ultimate gift-giving destination.
For on-the-go giving, shoppers can download the Neiman Marcus Gifts iPhone application. Shoppers can use the app to find and purchase the perfect gift for people on their Christmas shopping lists. The app offers up a single gift suggestion, and users can shake their phones (activating its internal accelerometer) to see another option. Shoppers can also browse by categories sorted by price or recipient. The gifts come with free gift packaging and shipping, and shoppers can order them from within the app by logging into their Neiman Marcus account. It’s an elegant package.
To show off giving skills, shoppers can also visit the retailer’s Presents Perfect Challenge. It asks them to create the ultimate Gift Guide. Choosing from a selection of Neiman Marcus products, shoppers can select ten items for a particular recipient (Mom, The Kids, The Person Who Has Everything, etc), and create a collage of gifts. Forty finalists (five from each category) will be selected from the first round for a chance to win the $2500 prize.
