Money for Nothing

08205pound_2.gifHave a little flexibility in your marketing budget? Then here’s a quick idea from UK shopping center Lion¬† Yard.

This Saturday, shopping center staff will hand out ¬£5 vouchers to randomly selected shoppers. The vouchers are good at any of the center’s shops, but there’s a tiny catch: they must be spent during the Wednesday late night shopping period between 6 and 8pm. The center hopes to draw in customers during this less-busy period. Staff will be handing out more vouchers those evenings to help things along.

Just another little way you can make your shoppers feel wanted.

  • Mary Burdge

    We did a similar event over Tax-free weekend. We held an “R U Smarter” event (based on “R U Smarter than a 5th Grader” TV show.)We gave out store gift certificates for correct answers to trivia questions. The landlord matched the amount of gift certificates given by the merchants.
    Our customers were delighted with the event and the merchants were happy to have the extra traffic and sales!

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