Metropolis Takes Gift Cards for a Ride


2013 Black Friday_0897aGift cards are already pretty convenient—they’re quick to buy, and they’re always just what the recipient wants. But they could be better. They could be wherever you happen to be.

That must be how some shoppers felt over the holiday season, when Metropolis at Metrotown’s gift card truck showed up at high-traffic locations through the Lower Mainland. It launched with the center’s inaugural Black Friday event in November, and traveled the city throughout the holidays.

Not only could shoppers pick up an extra-convenient gift card, they could also “give a gift with a smile.” The truck also served as a mobile photo booth, taking Polaroid photos of shoppers that they could use to customize their cards. The photo booth also stocked up on gift-with-purchase offers.

During the week leading up to Christmas, the truck stayed closer to home. The center had its Moonlight Madness extended hours, and the gift card truck was stationed in the center’s parking lot. Shoppers could drive through and purchase gift cards without even leaving their cars.


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