Metropolis Plays the Cinderella Game

As part of its “Find What You Love” branding campaign, Metropolis at Metrotown put together a fun, simple contest that deserves a look.

It almost couldn’t be more straightforward. The center designed a poster showing off a single shoe, one without a partner. Then it printed out cards and posted the image to its social networks. To participate, all shoppers had to do was find the shoe’s long lost pair. Anyone who figured out which of the center’s many retailers sold that particular shoe could enter to win shoes for an entire year.

To add a little flavor to the contest, the center put together this video. It really makes you feel for that little shoe—lost and alone—doesn’t it?

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