Meadowhall Celebrates Dressember


Everyone knows about Movember, but have you heard of Dressember? It’s not quite up to the same level of awareness-raising, but maybe making women feel beautiful every day for a month is something of a good cause too.

The idea is simple. Every day for the month of December, participating women (and a few adventurous men) wear dresses. Ideally, they also document their outfits and share them with other participants. It isn’t entirely selfish, either – for the two years the informal project has run, it’s picked charities to raise funds for. This year it’s Action for Children.

Currently the initiative is tiny – only a few hundred members. But doesn’t it have potential? This is the sort of thing a few dedicated shopping centers could help build into something great. Meadowhall Shopping Centre is already on the case. Over the course of December, the shopping center has encouraged its shoppers to participate and posted one dress they recommend for the holidays every day on its Facebook page.


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