Mall of America Hosts The Human

With over 60 percent of Minnesotans overweight or obese, modeling healthy living is vitally important. But it’s hard to find a healthy-living role model who resonates with average people when most fitness gurus these days are sleek, aggressive and unforgiving.

Blue Cross and Blue Shield of Minnesota are hoping to change that with The Human project this month at the Mall of America. One man, Scott, has pledge himself to living better. And holding him to that pledge is every shopper at the Mall of America, who can visit him at his glass apartment in the shopping center.

It’s part of the Blue Cross do Campaign, which encourages people to make smart health and nutrition choices. Scott is modelling those health-smart behaviors in his apartment, and posting about them online on the campaign’s Facebook and Twitter accounts. While his friends and followers encourage him, he’s encouraging them to join in the project by voting on activities or to joining him at community events. He’s streaming video of his daily successes and struggles, and soliciting tips, suggestions and activities that have worked well for others.

Blue Cross hopes that the campaign will help people build more active, healthier lives. Research shows those who have support from their friends and community are more likely to succeed when adopting better eating, exercise and overall healthy habits and are less likely to be obese. Scott’s adventures as The Human will help build community support for healthy habits.

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