Macy’s Plans the Ultimate Makeover

Everything sounds more impressive when you can express it in millions. So it’s going to be hard for most makeovers, no matter how major, to compete with Macy’s Million Dollar Makeover.

The company has Clinton Kelly, Macy’s style expert and cohost of What Not To Wear, ready and waiting to change eight looks – and one life. Kelly has been featured on television and web ads calling for entries, and fashion blogs everywhere are sending their readers to enter. This one’s going to be big.

Contestants can enter throughout this month by visiting Macy’s Facebook page, Liking it, and filling out an application with a video or photo and statement that says why they deserve to win. Eight finalists will be chosen out of that pool of contestants, and each will be given a makeover by Clinton Kelly. Not a million dollar makeover, mind, just a standard makeover. Then comes the real fun. Over the course of a month, the finalists will go head to head in a series of elimination challenges, and a winner will be chosen each time by Macy’s Facebook fans (who earn a chance to win a$500 gift card just for voting).

The grand prize winner will be the last one standing, and he or she will win the ultimate makeover. Macy’s intends to makeover the winner’s life, not just their looks. Fashion, fitness, home, travel, work – the company plans a Cinderella transformation that’s sure to impress.

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