Macy’s Celebrates Hispanic Heritage Month with El Encanto Latino


Macy’s works hard to offer a corporate culture of inclusion. We covered its Pride Month activities earlier this year, and now, to celebrate Hispanic Heritage Month, it’s throwing a month-long series of El Encanto Latino events.

Macy’s El Encanto Latino events will celebrate Latino culture and contributions, recognizing Macy’s large base of Hispanic employees and customers. The company is focused on empowering shoppers to celebrate culture while living healthier. Macy’s has sought out inspirational speakers including Barbara Trujillo Gómez, Lilly Mucarsel, Evelina Solis and Luz Maria Briseño, who will create a dialogue with participants about creating a strong family environments in their homes with a focus on fitness, positivity and healthy lifestyles.

Participants in the El Encanto Latino events will have the opportunity to take in discussions on family, tradition, heritage, and healthy living. They will also enjoy beauty demonstrations that highlight fall trends, colors and makeup tips.

Macy’s is also taking on heart disease, the number one cause of death of Hispanic women. The company has a national partnership with the American Heart Association’s Go Red Por Tu Corazón, a bilingual movement that is raising awareness of heart disease among Hispanic women. American Heart Association representatives will be on hand to educate customers about the importance of practicing a heart healthy lifestyle for themselves and their family, with tips on modifying traditional recipes to be more heart healthy and samples of the results.

Finally, it wouldn’t be a retail event if there wasn’t a chance for some great shopping. Macy’s is offering participants a one-day 15% off pass and a Macy’s Encanto Latino apron gift with a purchase of $50 or more.


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