Lynden Park Mall Trades PJs and Popcorn

La Vie en Rose is a lingerie retailer that sells some amazing pyjamas. So what better way to celebrate its arrival at Lynden Park Mall than a Popcorn and PJs night?

Customers were invited to come by in their PJs (on what was hopefully a warm spring evening), and bring some new or gently used jammies to donate to a local women’s shelter. To help ease the sting of separation, everyone who brought in a pair of PJs was given a $10 La Vie en Rose gift card so they could check out the new retailer on the house.

That alone would just make it a PJ night, though—here’s the popcorn: the center held a lovely movie night under the stars. The Lorax was shown, and staff from La Vie en Rose came out in their own jammies to keep shoppers company for the film.

Sounds like a lovely spring night that helped out a great cause—and what a way to endear a new retailer to its shoppers.

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