Lynden Park Mall Gives Away the Best

There are only a few short weeks left of summer—we’re not sure whether to be sad or look forward to sweater weather. There is one thing we’ll definitely miss, either way: ice cream. The jingles and chimes of the ice cream truck, the sweet, cold delicious treats, it’s sure one of the best things about summer.

Or, perhaps, one of the best things in life. Lynden Park Mall’s current brand campaign is Here’s to the Best Things in Life, and one of the things they celebrated with shoppers was ice cream. Free ice cream, to be specific. Those four little letters sure make anything taste better, don’t they?

So earlier this summer, the team from Lynden Park used an old fashioned ice cream truck, wrapped it in their new branding, and hit the streets to hand out free ice cream. The sweet treat brought the center plenty of goodwill from local homeowners. Goodwill and foot traffic, that is, as the free treats included an offer to return to the center for another free cone at Laura Secord. And hey, check out the adorable costumes the team went out with below.

Talk about a delicious promotion!

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