Lowe’s New Loyalty Program Offers More

Lowe’s knows its products are in shoppers’ homes, but do their shoppers always know their products came from Lowe’s? If not, they will now, because the retailer’s new loyalty program will ensure they don’t forget.

MyLowe’s is a loyalty program, but it’s also a home management tool. It lets shoppers keep track of all their Lowe’s products but also all their home improvement needs. The program includes a MyLowe’s card or key fob to track in-store purchases online and purchase history from Lowe’s stores and website — helpful features for regular customers of any retailer.

But as a home improvement retailer, Lowe’s also has the ability to do more. With this new program, shoppers can create home profiles with room dimensions, product details and notes. They can organize folders and lists to organize their purchases, wishlists, projects and ideas. They can also keep track of details like the paint formulas they use in their homes.

Product warranties and manuals are also available through the service. And helpful reminders for cleaning air filters, checking batteries and doing other regular household maintenance tasks will keep shoppers coming back.

“Customers expect to be engaged and in control throughout the entire home improvement experience – from inspiration to enjoyment,” said Tom Lamb, Lowe’s senior vice president of marketing and advertising. “MyLowe’s will enable our customers to track and manage their homes all in one place, and it will allow Lowe’s employees to be better equipped to help meet the needs of our customers.”

MyLowe’s offers shoppers much of what they expect in a loyalty program, but it goes further to provide a real service for its participants, a service that’s sure to keep customers engaged.

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