Lime Ridge Sends Shoppers Back in Time
As part of its 30th Anniversary celebrations, Lime Ridge Mall sent shoppers back in time, all the way to its first year in 1981.
This magical process required next to no effort on the part of its shoppers. All they needed to do was have their photos taken. Photo experts handled the rest, effortlessly pasting the faces of modern day shoppers onto classic 80s styles and posting them to an online gallery. They were also sent to shoppers by email.
Shoppers were quick to share their retro looks with friends and families, posting them to Facebook where they received a total of 1509 Likes and 196,170 impressions. They could also get votes on the center’s website for rocking the best 80s style. The winner of that vote took home $1000 in Cadillac Fairview gift cards, and thirty finalists received $30 gift cards and custom t-shirts.
Sounds like a fun way to bring shoppers into the celebration, doesn’t it?
