Lakeside Commissions a Vision in Holly


Lakeside Shopping Centre is having a holly, jolly Christmas, heavy on the “holly.” To kick off the season, the center commissioned a local fashion student to create the ultimate holiday gown, one that would let any fashionista stand out from the crowd.

The student, Katherine Massey, was more than up to the challenge. In fact, she approached the center with her concept months ago, and has been working to make it happen so it could be a centerpiece in the mall’s holiday campaign. The final result is outstanding—a floor-length gown with over 5000 real holly leave stitched into the skirt. That does make the gown a limited-time exclusive: it has only weeks to live.

“Right from the start we were impressed with Katherine’s enthusiasm,” said Kylie Minor, Lakeside’s marketing manager. “When she approached us with such an original and creative idea, it captured the imagination of the whole team. As a company, Lakeside is all for nurturing young talent and I am confident we will be seeing some of Katherine’s designs in our stores in the future.”

The dress hasn’t simply sat in the center for the duration. It proved so popular that Louise Thomson, from hit TV show Made in Chelsea, showcased it at a high-profile celebrity party.

Said Katherine, “I was so pleased when Lakeside decided to go ahead with my design and when I found out that Louise would also be wearing it to a celebrity party, it was a dream come true! I love Made in Chelsea and Louise is my favourite character – I think she has great style and being able to dress her in my one-of-a-kind holly dress was just amazing.”


Subscribe to our mailing list

* indicates required

Search our sites



  • Subscribe

    Get a complimentary digital issue of Tactics Magazine or Marketing Trendz today!



    Tactics Magazine

    ORDER NOW

    Marketing Trendz

    ORDER NOW
  • 2016 Media Kit




  • Directory