L.L.Bean Celebrates 100 with 1,000,000 Moments

When you’re 100 you deserve to have a pretty big birthday bash. That’s exactly what L.L.Bean is doing for its 100th—partying all year long with its Million Moment Mission.

The retailer is looking to collect a running history of all the ways it has impacted the lives of its customers. For each L.L.Bean story that’s posted on the the mission’s microsite, the retailer will donate $1 to support the National Park Foundation’s programs for kids, up to $1 million.

It’s not just stories that L.L.Bean values, though—it’s connections. Shoppers can create moments with posts on Facebook, messages on Twitter, check-ins on Foursquare, and comments on blogs. Even views on YouTube count. Seems like that lofty million moment goal might just be possible.

As part of this promotion the retailer has also crafted a cool giveaway. Rather than offer up a particular prize, participants are asked to describe their perfect outdoor moment, and all the gear they’d need to make that happen. A team of experts will look at one winning entry each day and create a custom prize package based on the entrant’s goals and ideas. Each prize can be worth up to $500, and each entry creates another moment and another $1 donation.

Sounds like a million great opportunities to connect with its customers, and what a birthday celebration that will be.

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