Kingfisher Starts Student Tradition

1003studentKingfisher Shopping Centre gave its hometown of Redditch a first this week as it hosted the city’s first-ever Student Lock-In event.

On Tuesday, October 1 between 6 and 9pm, the center was home to throngs of eager students looking for great deals to kick off the school year. The event had everything you could ask for in a student night: live music, fashion shows, hair and beauty treatments and, of course, discounts, discounts and more discounts.

Lydia Bright, star of The Only Way is Essex, spent the evening meeting and greeting with her fans and promoting a pop-up of her clothing brand.

Shoppers also had the chance to win a big cash prize of £250 if they registered in advance on the center’s website or Facebook page.

Speaking with the Redditch Standard, center marketing manager Katie Broome discussed how excited she was to be able to help bring a Student Lock In to the city.

“We’ve put a lot of thought into our lock in, we want it to be more than just about shopping, we want it to be an evening where students can relax and catch up with friends from school they haven’t seen in some time.

“As such we’ve brought in a range of activities including live music from local bands and DJs, portable music and film studios and a gaming zone.

“Of course there will be plenty of opportunities to shop with retailers such as Debenhams, River Island, Burton and Miss Selfridge staying open till 9pm and offering some amazing discounts. We have high hopes for the event and feel that this could be the first of many student shopping experiences here at the Kingfisher.”

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