King of Prussia Looks for The Face

Oxygen Media is hard at work building up hype for The Face, its upcoming modeling competition series. The show will feature Naomi Campbell, Karolina Kurkova and Coco Rocha battling to see who can successfully coach the next face of a major beauty brand.

So what’s the challenge? Well, each of those coaches is rather known for her own thing—Naomi has the Walk, Karolina has the Look, and Coco has the Pose. Each showcased their signature moves for a video that’s out to inspire contestants. You can see Naomi’s right here:

Oxygen is taking the contest on the road, visiting shopping centers around the U.S. Last week it was at King of Prussia Mall, where shoppers sought to out-strut each other and win big. The challenge is to emulate those signature moves, taking a shot at a little bit of the supermodel look.

Valid submissions to the contest have a chance to be featured on a Times Square billboard, but the big star will be the winner: he or she will get to take a trip to New York City, where Nigel Baker, host of The Face, will be ready for a photo shoot— after hair, make-up and wardrobe styling, of course.

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