K11 Brings Farming Indoors
Shanghai shopping center K11 has drawn international attention this week for a very interesting per-spend promotion: with $150 in mall receipts, shoppers can participate in an urban farm program—a farm that is found deep inside the mall.
As Gizmodo explains, the small-scale farm gives shoppers the chance to get hands-on and learn a little more about horticulture.
This Shanghai shopping center is home to a soil-free, LED-lit farm producing seasonal veggies like tomatoes, eggplants, and hot peppers. Rather than simply function as a clever landscaping element, the impact of these small-scale farming methods is meant to extend beyond the confines of the site. Visitors can catch a horticulture expert lecturing on tips and techniques for developing a little domestic plot of their own, and there’s even opportunities to sow a few seeds in a custom planting box to take away and nurture into something special.
There’s more info—and photos—at the link.