intu Potteries Shoppers Take Home the Elephant Parade


320elephantElephant Parade has come to intu Potteries as part of its year-long trek. After stops around the world, the parade is enjoying a 14-stop UK tour thanks to intu shopping centres.

This year it brings along a few special touches, including the involvement of hundreds of students (for more on that, see the recent Winter Edition of Tactics Magazine). intu Potteries is raising money for the Asian Elephant Foundation through the Elephant Store. Inside the pop-up shop, shoppers enjoy workshops for designing their own paper elephants or paint mini elephants of their own. The shop also sells kits so shoppers can take home an elephant painting project.

This weekend the shop will hold a special Mother’s Day workshop. For £25, shoppers get a miniature elephant and all the painting tools and paint they’ll need to get it just right for mom. To that end, the store will help with tips on how to get the perfect finish, and employees will varnish the elephant so it’s ready to take home. The hour it takes for the varnish to dry is enough time for shoppers to find a card and wrap, too.

To celebrate the parade’s first visit to Stoke-on-Trent, intu Potteries and Elephant Parade are launching the “Sunday Best” competition—after all, the region is known as the World Capital of Ceramics. Participants can submit their best designs on paper or ceramic and the winning designer will receive a replica of artist Anna Masters’ Elephant Parade design, “Sunday Best” (pictured), worth £250.

According to Trevor Pereira, commercial director at intu, Elephant Parade livens, energizes and stimulates each place it visits “In hosting the UK tour, we are proud to be showcasing the elephants in our shopping centres. In giving school children the opportunity to create elephants that will stand shoulder-to-shoulder with the designs of top artists, we hope to showcase tomorrow’s talent today. We are delighted to be presenting a national tour with local flavour that offers a welcome boost for retailers and will give millions of people a reason to smile.”


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