intu Metrocentre Puts on its Best Christmas Sweaters

1218jumperThanks to Ugly Sweater parties we can all celebrate our love of classic holiday wear—but only with a heavy dose of irony. Better to celebrate the Christmas sweater with pride and sincerity, and maybe raise a little money for kids in need at the same time.

U.K. organization Save the Children named Friday, December 13 National Christmas Jumper Day, and encouraged everyone to wear their Christmas jumpers (sweaters) with pride. It wasn’t just about the jumpers, of course—participants were also asked to donate at least  £1 to the cause. And so they did: Christmas Jumper Day has raised £248,576 for Save the Children so far, with more still coming in.

intu Metrocentre did its part to ‘make the world better with a sweater,’ working with retailer Sweater Shop to dress staff up in their warmest and most wonderful festive woolies. The team joined hundreds of thousands of others in showing off their winter pride, and the center donated  £2000 to Save the Children.

It also surprised shoppers wearing their Christmas jumpers with $25 center gift cards. The first to win was baby Leon in a cheerful Christmas Santa outfit.

“Christmas jumpers are all the rage this year so we wanted to make our malls feel even more festive and joyful, and we are  delighted that we can join this activity alongside donating to a very important charity,” said Karen Carr, center marketing manager. “You can easily identify all our staff as they will be wearing jumpers from Sweater Shop from now up to Christmas who are here to spread the Christmas cheer!”

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