Howgate Kids Club Kicks Off


509howgateHowgate Shopping Centre swung a little extra help in launching the Howgate Kids Club recently: Spiderman, Cinderella and a host of other cartoon characters made live appearances to start things off right.

The new kids club is an initiative for kids under 11 and their parents, who will get to enjoy even more high-quality entertainment at the center on one Saturday every month—and more often during holidays.

The center is all about community engagement. Sitting in the midst of Falkirk town centre, there is a demand for family facilities that Howgate hasn’t yet been able to fulfill. The kids club will help fill the gap left by a lack of permanent children’s play areas.

Margaret Foy, the center’s marketing manager, reflects on the decision to go for something as ambitious as a monthly club. “I wanted to create a designated kids club that rewarded families for joining and helped us improve the dialogue we have with local children to deliver what they want. By launching a Kids Club with a programme of events parents could come to rely on, it creates an added incentive to visit the centre.”

“We will maintain the quality of events by asking for feedback from the parents and scored 5 out of 5 by 95% of the attendees at our April event. There is a real demand and appreciation for good quality free entertainment in the current climate and whilst there is a lot of negative publicity about retail, it’s a great to show shopping centres are also about having fun and a great place for families to spend time.”

Kids who join the club get a goody bag, a membership card, and advance notice for big events, local offers and competitions. The club is also tied into the center’s Facebook page, and so far 98% of the families that have joined the club have registered for email updates.

Image credit: The Falkirk Herald


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