A Hot Summer for Shopping in the UAE


0625dss.gifAn assortment of summer shopping festivals are in full swing in the UAE, and so far it looks like another successful year.

The Mall of the Emirates drew over 100,000 visitors for the opening ceremonies of Dubai Summer Surprises (DSS), which is taking place at malls and other tourism locations across Dubai this summer. The opening ceremonies were the biggest and longest yet, DSS has grown from 600,000 visitors at its inception in 1998 to its inception to over 2 million visitors a year in recent years. Malls are hosting entertainment troupes from around the world, with jugglers, illusionists and carnivals keeping the atmosphere upbeat.

Meanwhile Al Ain has launched its first summer shopping festival, hoping to set itself apart as a shopping destination. As part of it, Bawadi Mall is holding “Round the World in 80 days” to celebrate. Over the next couple months, the mall will be bringing in troupes from 11 countries around the world to entertain visitors. There’s also a 10,000 sq ft. Family Entertainment Center with a roller coaster, ski village and more.


Subscribe to our mailing list

* indicates required

Search our sites



  • Subscribe

    Get a complimentary digital issue of Tactics Magazine or Marketing Trendz today!



    Tactics Magazine

    ORDER NOW

    Marketing Trendz

    ORDER NOW
  • 2016 Media Kit




  • Directory