Highpoint Unveils In-Center Pinboard


Pinterest is pretty cool, but it’s only really a good way to keep shoppers thinking about your retailers’ fashions when they’re not in the center. How about a pinboard that works for the shoppers while they’re in your center?

That’s what Highpoint Shopping Centre has put together for its Spring fashion season—specifically, the Spring Style Board. Using technology designed exclusively for the center, shoppers in the center can search for key items from Highpoint retailers, compare styles and collect their favorite pieces into a custom, personal style board.

Once a shopper has put her style board together, she can take it on the go: the system will email it so it can be taken on a shopping trip or shared on Facebook.

“We see the Spring Style Board as a way to bring the online shopping world into centre,” said Highpoint’s centre manager Scott Crellin. “It gives our customers the convenience of a quick online search to find the item they are after, while having all our retailers at their fingertips so they can try on, touch and feel the product before making their purchase.”

And that right there is where Pinterest misses out: nothing ever looks as great out of a parcel as it does expertly posed for pinning. A chance to get up close and personal before purchasing? Well that’s just what shopping centers are perfect for.


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