Highpoint Impresses With New Leasing Materials

Highpoint Shopping Centre is going for the triple threat in marketing its $300 million expansion to potential retailers: a leasing magazine, microsite and iPad app. This new leasing suite gives retailers everything they need to know about the development and the center, whether they prefer the information presented digitally or traditionally, online or in their hands.

The iPad application is a first for GPT Group, the center’s developer. “Using iPads is a novel way to showcase the development and reflects Highpoint’s focus on technology. This focus is also evident on the leasing microsite that makes full use of the advantages of digital technology and provides an interactive experience that simultaneously builds on the contents of the physical leasing magazine,” said The GPT Group’s Project Director, Development Leasing, Bruce Sedgwick.

The microsite is gorgeous, but beyond that, it allows retailers to view architectural fly-throughs of the proposed development and includes a tri-level interactive floor-plan to explore. News about the development is also shared on the site, letting retailers and Highpoint stay in communication about progress and changes.

“On their own, the magazine, microsite and leasing suite provide prospective retailers with all they need to know about the Highpoint development. Collectively however, the materials provide a rich and exciting experience that engages all of the users sensory channels,” Mr Sedgwick said.

As the sixth best performing shopping center in Australia, Highpoint is building for the future. The development will bring the center to new heights and is expected to include West Australia’s first David Jones, a new Woolworths and fresh food market and over 100 new retailers. It will also include community space and additional parking.

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