High Voltage Summer Fashion at Bayside Shopping Centre


With summer is on its last legs in the northern hemisphere, Australian centers are getting ready to launch their spring and summer fashion lines. Bayside Shopping Centre is getting ready for sunny days ahead with its In Season campaign, featuring High Voltage Fashion.

Shoppers that are ready for summer can take part in three weeks of great fashion events. At the News Ltd. Fashion Workshop, shoppers can check out a showcase of this summer’s brand new styles curated by Australia’s top fashion editors. Jackie Shaw and Carlie Oats will share their tips and tricks for flawless spring-summer styling and help shoppers make the transition from drab winter clothing to the colors of summer. Then, armed with plans for a new summer wardrobe, shoppers can drop off their pre-loved accessories at the Great Accessory Trade-in. The accessories will be donated to Fitted For Work, a charity that helps disadvantaged women dress for work, and those who donate will receive a $10 Bayside Shopping Centre Gift Card.

Of course, there’s no such thing as a fashion event without gifts, giveaways and prizes. For every $200 shoppers spend on fashion and beauty products, they’ll get a chance to win a High Voltage Summer Wardrobe valued at $4,900. They’ll also receive a special gift picked out for each week of the event, including High Voltage sunglasses, a High Voltage Diva necklace, and the High Voltage Summer Sounds CD, an exclusive DJ Set by Ruby Rose.

Finally, the campaign will culminate with an Iced Tea Fashion Party. For $10, shoppers can attend a summer fashion show, be treated to a cocktail and stop by the bar, which will be laid out with sumptuous food by Ed Dixon Food Design.


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