Happy Birthday to Coquitlam Centre
Canadian shopping center Coquitlam Centre turns 30 this month. To celebrate, it’s sending shoppers home with some great birthday gifts.
The shopping center’s Style Squad has made itself over into the Birthday Squad, and for 30 days in August it’s giving out 30 gifts a day. The gifts are sponsored by mall retailers, and they include reusable bags, Coquitlam Centre compacts and limited edition t-shirts, accessories, cupcakes, and sets of 30 photo prints.
Shoppers can also enter to win a small prize by taking the “Big 3-0″ quiz, which asks them to answer 30 questions about Coquitlam Centre’s last 30 years in the community. Many of the questions center around current and previous marketing campaigns, which seems like a fantastic way to check on the reach and memorability of the campaigns.
