Halifax Shopping Centre and RBC Offer Holiday Bliss


116rbcIn the lead-up to Christmas, several Canadian shopping centers including Halifax Shopping Centre teamed up with RBC Royal Bank to offer some shoppers an easier, VIP holiday experience.

RBC Avion is a travel rewards credit card, so it has a lot riding on its brand’s association with hospitality and luxury. Avioners, the line of thought goes, deserve the “best in class” in everything they do. Including holiday shopping.

So RBC deployed the Avion Holiday Boutique at several centers. Centers reserved preferred parking areas for Avioners, and at some malls RBC offered valet parking for its members.

Other free services included coat and parcel checks, gift wrapping services (available to other shoppers for the mall’s standard fee), concierge and porter services, and even food court reservations.

For stressed-out Christmas shoppers, the best part was likely the Avion VIP Lounge & Cafe. Offering coffee, water and chocolate pick-me-ups from center retailers, the lounge gave people an escape from the hustle and bustle of Christmas. It offered a calming atmosphere, with lots of cool whites and blues, plenty of seating and even books and magazines for parents and their little ones.

Of course while the Avioner experience was luxurious, it wasn’t completely exclusive. Shoppers could visit a booth at the mall to sign up for an Avion card, an Avioner-For-A-Day pass or an Avioner Access pass to get through the holiday season in style.

Want to see more? One shopper captured the joy of the Holiday Boutique at Coquitlam Centre:


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