Granite Run Mall Goes Beyond the Blackboard Menu
Chalk it up to cleverness: Granite Run Mall has found a great way to get shoppers involved with leasing plans.
The center recently changed hands from Simon to Madison Marquette, and some changes have been made to reposition the whole Granite Run Mall brand. New lighting has been installed, new signage has been created, the walls have a fresh coat of paint, and so on. While it’s at it, the center is also looking for new retailers for certain locations. Throughout the process, it’s been in communication with shoppers through social media, keeping everyone informed about what’s going on and what to expect.
But shoppers in-mall deserve a say, too. They make up the majority of any center’s audience, after all. So the center let them have their say — all over the hoarding of a vacant location. Sounds like a mess, but it’s worked out beautifully. The center set up a custom blackboard inviting passers-by to contribute their ideas for a new restaurant for the space. Employees at the center have been monitoring it for any inappropriate responses, but it’s been quite a success. We’ve got a photo of the wall after just 24 hours. From our cursory survey, we’d suggest the center look into a Chili’s or TGI Friday’s. The board also includes reminders to stop by the center’s website, like it on Facebook and follow it on Twitter.
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http://twitter.com/GraniteRunMall Granite Run Mall
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http://twitter.com/GraniteRunMall Granite Run Mall
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http://bohannon.multiply.com/links/ Winnie Goldberg
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http://mwalkerug.buzznet.com/user/ Maria Sasaki
