Graffiti at the Mall
Westfield London has teamed up with Sony Music to promote Chris Brown’s new album “Graffiti.”
As part of the arrangement, the album (Brown’s third) will be pushed heavily throughout the center. At center court, an advertisement will be played on the cener’s HD ad screen (reportedly the largest in the UK). While the ad plays, three songs from the album will be played throughout the center. With the ad being played every hour on the hour, that’s a lot of reminders to pick up the album.
Whether holiday shoppers and retail workers see this as a welcome break or unwelcome interruption from Christmas tunes remains to be seen.
