Golden Square Goes to the Races

We’ve seen a number of great in-mall flash mob style promotions in the past year or two, but it’s even better to see a flash mob designed to get people into the mall.

Golden Square Shopping Centre took advantage of just such an opportunity recently. A group of very stylish dancers representing the shopping center entertained visitors at the Chester Races in what they believe to be the first flash-mob dance at a racecourse. The event promoted the launch of the shopping center’s new fashion website, Go Style.

To encourage racegoers to stop by the website, photographers from the shopping center took photos of the fashionable people at the course, and many of the photos were posted on the website. Featured photos from the races win £50 gift cards, but participants must visit the website to find out if they won.

The Go Style team also sought out the top four most fashionable couples at the event to win a total of £2500 in Golden Square gift cards.

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