Glendale Galleria Gleeks Out For Glee Premiere

As far as TV shows go, Glee has been great for malls. Flash mobs, pop-up shops and signings are a big part of the Glee marketing strategy. So a new season starting up is definitely something to sing about.

Glendale Galleria definitely agrees. The shopping center threw what they believe to be the world’s biggest premiere party for Tuesday night’s episode. Claire’s co-hosted, promoting its exclusive Glee Jewelry Collection and accessory lines. The center’s rooftop was filled with excited Gleeks (Glee fans) ready to celebrate and win Glee-themed prizes.

The shopping center had a special guest for the party – the show’s piano player, Brad Ellis. Ellis lead the group of Gleeks in a sing-a-long. Shoppers could also enjoy performances by Burbank High Show Choirs, Hoover High School Choir Group and John Muir Cheerleading Team.

Konami was also on hand to give an early preview of its Karaoke Revolution: Glee video game.

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